The relationship between the luxury business and the affluent customer is a step beyond the usual service encounter; every customer brings expectations to the business in terms of the service they will receive, but the luxury customers' expectations are considerably higher. Not only this, but each service interaction adds another layer to the quality perceptions the customer holds of your brand; whether those perceptions are positive or negative will depend upon how well your staff understand the lifestyle of their customer. For luxury businesses, the answer is to deliver a more personalised, bespoke experience, and with this comes an unprecedented opportunity for relationship growth and development. This half-day course will give your team the confidence and tools to better understand their affluent customers, whilst also ensuring that your business looks professional, sharp and in control.
