Selling Luxury Cars- Three Days WorkShop

Course Overview

Selling to High Net Worth Clients Luxury Automobile Sales
The process of selling luxury cars is unequivocally in a class of its own. The luxury auto market is a hyper-competitive multi-billion-dollar business and any edge sales ambassadors can use to improve their skills and increase their visibility can offer a huge advantage.

Luxury is about selling a lifestyle
Luxury automobiles is not about selling four wheels, 400 horsepower and a V8 engine. It's about selling a lifestyle. Whether it's a primary car, a second or third car, it's important that sales professionals understand that there are financial considerations that are different from the financial considerations of average buyers. The thing your team absolutely have to understand is that they are selling a lifestyle, whether it's provenance or exclusivity, or innovation or fabulous comfort, selling is storytelling. You have to tell stories in a compelling way to secure and increase sales. Your team must intimately understand luxury, they must speak The Language of Luxury

Content and Key Learning

Personality & Soft Skills Development
The final day is about putting the entire package together. It is impossible to sell luxury unless your team look and act the part. A finely polished team who understand the lifestyle of high net worth clients and are in a position to gain the clients trust will become a well-oiled, highly performing sales force.

Grooming & Image
Understand how image and grooming impact engagement and trust factors of high net worth clients. What to wear, how to wear it and how to project the aura of luxury to your clients.

Body Language
Understanding the impact that body language has on gaining or losing a potential client. Understanding client gestures, what they mean, and whether your team are displaying the correct signal to the client.

Language of Luxury
Luxury has a language all of its own, your clients speak it and understand it, it is imperative that your team speak the same language.

Client Showing & Test Drive
One of the most important elements of the sales process is the client viewing and test drive, this is where your team will either succeed in gaining a new client or lose to another showroom. The final part of the programme works with your team in the car showroom to implement and structure a winning client sale.

Enage the High Net Worth Client
Understanding the lifestyle of a HNW client, serving them better and ensuring they perceive the value of the relationship

Know Your Products
An in-depth look at specific products and how to educate themselves in order to maximise sales through product knowledge

Other Information

Cost: $3199 + HST
Duration: 3 Days (10 am to 5 pm with one hour lunch break)
Class Size: 1-3 participants
Registration Deadline: 4 weeks from first day of workshop We offer a 10% discount for each additional participant.

Payment Options:

  1. Individuals wishing to pay through Visa/Mastercard/Amex can call us at 647-748-7770
  2. For organizations wishing to pay through a company cheque, please request an Invoice and mail a cheque pay able to " 1437467 Ontario Inc" and mail to: 4789 Yonge Street, Suite 1014, North York, ON M2N 0G3

For More information please call us at 1-647-748-7770 or Email us at: support@train4career.net