Selling Luxury Cars- Two Days WorkShop

Course Overview

Selling to High Net Worth Clients Luxury Automobile Sales
The process of selling luxury cars is unequivocally in a class of its own. The luxury auto market is a hyper-competitive multi-billion-dollar business and any edge sales ambassadors can use to improve their skills and increase their visibility can offer a huge advantage.

Luxury is about selling a lifestyle
Luxury automobiles is not about selling four wheels, 400 horsepower and a V8 engine. It's about selling a lifestyle. Whether it's a primary car, a second or third car, it's important that sales professionals understand that there are financial considerations that are different from the financial considerations of average buyers. The thing your team absolutely have to understand is that they are selling a lifestyle, whether it's provenance or exclusivity, or innovation or fabulous comfort, selling is storytelling. You have to tell stories in a compelling way to secure and increase sales. Your team must intimately understand luxury, they must speak The Language of Luxury

Content and Key Learning

Art of Negotiation
The second day explores your teams' ability to negotiate effectively with high net worth clients and works at creating an understanding of just how important effective negotiation is as a skill for luxury industry sales people. It is also a skill that can easily be developed by understanding the process involved. By adopting an approach where the parties work with each other, it is possible to reach outcomes that satisfy all. This positive approach to negotiation will help build business relationships that could last for years.

What is negotiation?
Examines the concept of negotiation and what we are trying to achieve.

Potential negotiations
Participants identify the potential negotiation opportunities constantly surrounding them.

Alternatives to Negotiation
We identify some alternatives and discuss when negotiation is the best approach.

Negotiating Structure
Participants often identify confidence as being the main barrier to effective negotiation. Once they are able to work with an effective structure they find that this barrier quickly disappears.

Planning
Helps participants to understand the importance of planning before entering into negotiations. We look at what is involved in effective planning.

Laying Foundations
This important stage of negotiation is often overlooked by inexperienced negotiators. Participants will learn to set up their discussion so that they do not move towards agreement prematurely.

Building
Helps participants to avoid surrendering their position without getting something in return.

Completing
Ensures that the negotiation is closed effectively so that both client and sales person leave committed to the agreed outcome.

I now know
Participants review the session and exchange key learning points with each other. This consolidates the learning and helps them to identify points to add to their action plan and learning log.

Other Information

Cost: $2199 + HST
Duration: 2 Days (10 am to 5 pm with one hour lunch break)
Class Size: 1-3 participants
Registration Deadline: 4 weeks from first day of workshop We offer a 10% discount for each additional participant.

Payment Options:

  1. Individuals wishing to pay through Visa/Mastercard/Amex can call us at 647-748-7770
  2. For organizations wishing to pay through a company cheque, please request an Invoice and mail a cheque pay able to " 1437467 Ontario Inc" and mail to: 4789 Yonge Street, Suite 1014, North York, ON M2N 0G3

For More information please call us at 1-647-748-7770 or Email us at: support@train4career.net